Personal/Impersonal - Zorica Zafirovska

Meanings are multiplied. The everyday routine of the notebook is seen in its use-value as an organizer of time, a place where we write the distribution of time, of obligations, plan for work, the responsibility and the weariness from the exploitation of the “feminised” labour in neoliberal capitalism. In this era, there is no time for political subjectivisation. Zafirovska deconstructs the neoliberal depolitisation and leaves room for “extra” time, she returns the appropriated time in order to make things different, to make a change. From a different perspective, the suggestive system of the privatizing and psychologizing logic of the sentimental pop-literature for self-help which calls upon the repressed subject to locate the problems in one’s life through a permanent self-observation and with a personal responsibility to take the necessary steps for self-transformation with sufficient willpower, in “Personal/Impersonal” these are juxtaposed with the radical rejection of the incriminating machine for the production of guilt and responsibility among women and this represents a raised fist to the social architecture of gender violence and structural inequality.

by Slavcho Dimitrov

Unspoken Embroideries